Turning strategy into movement.
Global experience. Real impact.
Engaging people, customers and partners around a shared ambition.
MKAdvise helps leaders and boards turn strategy into movement
When structure creates clarity and confidence, people unite around a shared ambition — and achieve more than they thought possible.
MKAdvise is a boutique advisory founded by Maria Karlsson to help boards and executive teams make strategy real — not just written. With almost three decades of international experience across Europe, Asia, Africa and North America, I bring a global perspective on how ideas become impact.
Through board work, advisory roles and speaking engagements, I help future-proof businesses — engaging people, customers and partners around a shared ambition.
Sidenote About Maria
Maria currently works at SEB while running MKAdvise as her platform for selected advisory, board and speaking engagements.
My Values
Challenge the Norm - with care
Real change requires courage. It means doing things differently — and helping others understand why. I challenge the norm for sound business reasons, and always make the new direction tangible for people.
Focus Beats Friction
Once the direction is clear, focus follows. I help set the structures that give rhythm and pace — so that effort turns into progress. There may be many paths, but only one shared goal.
Join Forces
True movement happens when people unite. I bring teams, leaders and partners together around a shared ambition — because collective strength beats individual excellence every day of the week.
Be Genuine
Trust grows when we stay true — to ourselves and to others. Openness and honesty create the confidence needed to explore new ground and make lasting change.